As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore.

That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases, which comScore counts separately. 

Mobile video companies, mobile-centric social networks,  and location based services are well positioned to see the biggest benefits from the massive shift in consumer media consumption and usage patterns. 

Few different researches are showing us that the purchase and usage behavior of consumers on each mobile operating system is different.

If you didn't know until now, here are some facts:

As a business owner, you would want to have an mobile application which is adaptable on various platforms so people can use it on the go, wherever they go, however they go. Two most popular mobile platforms today are iOS and Android. Also, you should always keep in mind that developing an application for BlackBerry and Windows mobile is also worth thinking.

In general, there are two goals of an mobile application: acquire as many customers as possible and deliver highest quality engagement within a target market.

The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets, or other mobile devices they have all the information they need. That's why mobile apps are so much important in today’s market.

You need to understand that mobile apps allow customers to have all your information at their fingertips. Also, it is important that your app works on multiple mobile application platforms. But for beginning, start with one platform.

Marketing to women is a massive and growing industry. However, it doesn’t appear to have hit the world of mobile marketing in any really big way yet. But this will be changed soon.

It's a really big question why are app developers not marketing to women more.
As soon as marketers see the latest research from Apsalar, that’s certainly about to change.